Archive for July, 2012

How do Chevy Volt commercials play for the car buying public?

July 25th, 2012    Posted in About Chevy Volt

I’ve watched the series of commercials GM has produced so far and wonder if they could do better. You do have to admit though that a good explanation of the Chevy Volt concept is hard to accomplish in a 30 or 60 second spot. Here is a pretty nice video, produced by a proud Volt owner in Pennsylvania, which is entertaining while explaining the car nicely. But again, it needs more than 60 seconds to do so.

I actually like GM’s Chevy Volt commercials overall but I wonder how well they may work for the average consumer. The recent “Happy Volt Owners” series of commercials strikes a noticeable similarity to Apple commercials over the years. Your product dropped into the center of a vast seamless solid white field, simple, clean and understated. Read more

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White Girl Rapper “G.Snaps” drops this Chevy Volt video on the world.

July 23rd, 2012    Posted in About Chevy Volt

Looks like Chevy Volt fever is catching! This fun video is made by an aspiring rapper girl who calls herself G.Snaps “White Girl Rapper”. She hits all the highlights pretty neatly. Push play and enjoy!

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Would you guess this classic car is an electric vehicle?

July 16th, 2012    Posted in Electric Vehicles

With what feels like an interminable wait to endure till the eventual delivery of our new Chevy Volt one thing I decided to do was to see what kind of groups might be around where people interested in electric vehicles might be sharing experiences and information. After a little Google searching I found a small website for the Knoxville Electric Vehicle Association (KEVA). This group meets once a month and I decided to go to see what it is all about. Their meetings are open to all comers.

It was a small group of about 5 or 6 people with varying interests in electric vehicles. The better part of the group had at one time or another either built or converted their own electric vehicle. Way beyond my skill set! The fun part was seeing one members recent project, a Morris Minor 1000 which had been restored and converted to electric power.

Morris Minor 1000

I am wishing now I had grabbed a photo of the car with all doors closed for a better look at it, but I was more focused on the electric conversion at the time. Read more


Is Chevy Volt the “iPhone” of the automobile industry?

July 6th, 2012    Posted in About Chevy Volt

Chevrolet Volt hovering over iPhone

Could this car be to the automotive industry what the iPhone was to the telecommunications industry? A true game changer? I think it could really be that big a deal.

Some might think that comparing the Chevrolet Volt to the iPhone in their impact on their respective industries might be a bit grandiose but I am not so sure. Let’s recall for a moment, the effect the release of the iPhone had on the telecom industry. It changed everything. Single purpose devices (phones) now had to be multipurpose devices (phone, music player, web browser, more). You no longer pushed buttons on your phone but rather touched a smooth glass surface. Service carriers didn’t control this device, the manufacturer (Apple) did!

So how about the Chevy Volt then? For years manufacturers and entrepreneurs alike have been working on alternative ways of fueling and driving our automobiles. We have electric plug-ins, hybrids, hydrogen power, natural gas, solar and even cooking oil conversions. What makes the Volt significant?

The Chevy Volt takes what looks like the most reasonable and scalable solution on the market, hybrid power, flips the equation 180 degrees and it makes perfect sense! Read more

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