Posts Tagged ‘marketing’

How do Chevy Volt commercials play for the car buying public?

July 25th, 2012    Posted in About Chevy Volt
 

I’ve watched the series of commercials GM has produced so far and wonder if they could do better. You do have to admit though that a good explanation of the Chevy Volt concept is hard to accomplish in a 30 or 60 second spot. Here is a pretty nice video, produced by a proud Volt owner in Pennsylvania, which is entertaining while explaining the car nicely. But again, it needs more than 60 seconds to do so.

I actually like GM’s Chevy Volt commercials overall but I wonder how well they may work for the average consumer. The recent “Happy Volt Owners” series of commercials strikes a noticeable similarity to Apple commercials over the years. Your product dropped into the center of a vast seamless solid white field, simple, clean and understated. Read more

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