Not too long after we took delivery of our Chevy Volt, a package appeared at our door. The package was a thank you gift directly from General Motors! Now I don’t recall hearing of this happening from other automobile manufacturers and it most certainly has never happened to me. This was completely unexpected and they hit the nail on the head with this little package. It holds a few fun items that anyone enthusiastic about the vehicle might enjoy and appreciate.
One of the more notable items in the gift box is a copy of the hard cover book titled “Chevrolet Volt Charging into the future”. This 140+ page book takes you from the earliest concepts and design through production and release of this groundbreaking automobile. The book is very nicely done with lots of beautiful full color photos, information from and about many key people along the way and much more. The book alone was a great find.
Along with the book are a variety of other items including a very nice “getting started” type of reference guide and a letter of thanks from GM and our local GM dealer. To top it off they also included a couple of very helpful items that show me someone put a little thought into this little package. First they provided a handful of small handout cards which offer basic information about the Chevy Volt and answer some common questions. These are intended for the vehicle owner to have on hand to give away on those occasions where someone is curious enough to stop you to ask a few questions, and that does happen! The handout card features a nice photo of a Chevy Volt and hits the highlights of what many people would want to know about it. Second, they included a static cling style window sticker you can put on the inside of one of the windows of your car. The sticker simply says “Volt info scan here” and offers a QR code which can be scanned with a smartphone to immediately get information about the car.
All in all a pretty good package I thought. When was the last time you received a thank you gift from the vehicle manufacturer on a new car purchase? It’s usually hard enough just to get them to throw in the floor mats any more! Or maybe it’s old hat to you but it came as a pleasant surprise to me.